Herbert "HerbAlpert (born March 31, 1935) is an American musician most associated with the group variously known as Herb Alpert & the Tijuana BrassHerb Alpert's Tijuana Brass, or TJB. Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner, Jerry Moss, founded and eventually sold toPolygram. Alpert has also created abstract expressionist paintings and sculpture over two decades, which are publicly displayed on occasion. Alpert and wife Lani Hall are substantial philanthropists through the operation of the Herb Alpert Foundation.

Alpert's musical accomplishments include five No. 1 albums and 28 albums total on the Billboard Album chart, nineGrammy Awards, fourteen platinum albums, and fifteen gold albums.[1] As of 1996, Alpert had sold 72 million albums worldwide.[2][3][4] Alpert is the only recording artist to hit No. 1 on the U.S. Billboard Hot 100 pop chart as both a vocalist ("This Guy's in Love with You", 1968) and an instrumentalist ("Rise", 1979).


  [hide*1 Early life and career

Early life and career[edit]Edit

Alpert was born and raised in the Boyle Heights[5] section of East Los Angeles,[6] California,[7] the son of Tillie (née Goldberg) and Louis Alpert.[8] His family was Jewish, and had come to the U.S. from Radomyshl (in present-day Ukraine) and Romania.[4][9] His father, although a tailor by trade, was also a talented mandolin player. His mother taught violin at a young age. His older brother David was a talented young drummer.[10] Alpert himself began trumpet lessons at the age of eight and played at dances as a teenager. Acquiring an early wire recorder in high school, he experimented on this crude equipment. After graduating from Fairfax High School in 1952, he joined the U.S. Army and frequently performed at military ceremonies. After his service in the Army, Alpert tried his hand at acting, but eventually settled on pursuing a career in music. While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. In 1956, he appeared in the uncredited role "Drummer on Mt. Sinai" in the film The Ten Commandments.[11] In 1962, he had an uncredited part in a scene in the film Mr. Hobbs Takes a Vacation where he played (and performed a solo) in a dance band.

In 1957, Alpert teamed up with Rob Weerts, another burgeoning lyricist, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became Top 20 hits, including "Baby Talk" by Jan and Dean, "Wonderful World" by Sam Cooke, and "Alley Oop" by The Hollywood Argyles and byDante & the Evergreens.[2] In 1960, Alpert began his recording career as a vocalist at RCA Records under the name of Dore Alpert.[4]

"Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, their label became A&M Records.

The Tijuana Brass years[edit]Edit

Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to TijuanaMexico, Alpert happened to hear a mariachi band while attending a bullfight. Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare.[12] Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull".[13] He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in 1962. He followed up quickly with his debut albumThe Lonely Bull by "Herb Alpert & the Tijuana Brass". Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync. The title cut reached No. 6 on the Billboard Pop Singles chart. This was A&M's first album with the original release number being #101, although it was recorded at Conway Records.

[1]Alpert in 1966

By the end of 1964, because of a growing demand for live appearances by the Tijuana Brass, Alpert auditioned and hired a team of crack session men. Though some adopted a prototypical physical appearance, no one in Alpert's band was actuallyHispanic. Alpert used to tell his audiences that his group consisted of "Four lasagnas, two bagels, and an American cheese":John Pisano (electric guitar); Lou Pagani (piano); Nick Ceroli (drums); Pat Senatore (bass guitar); Tonni Kalash (trumpet); Herb Alpert (trumpet and vocal); and Bob Edmondson (trombone). The band debuted in 1965 and became one of the highest-paid acts then performing, having put together a complete revue that included choreographed moves and comic routines written byBill ("Jose Jimenez") Dana.

The Tijuana Brass's success helped spawn other Latin acts, notably Julius Wechter (long-time friend of Alpert's and themarimba player for the Brass) and the Baja Marimba Band, and the profits allowed A&M to begin building a repertoire of artists like Chris Montez and The Sandpipers. Wechter contributed a number of the Brass's original songs, usually at least one per album—along with Alpert friends Sol Lake and Ervan "Bud" Coleman.

An album or two was released each year throughout the 1960s. Alpert's band was featured in several TV specials, each one usually centered on visual interpretations of the songs from their latest album—essentially an early type of music videos later made famous by MTV. The first Herb Alpert and the Tijuana Brass special, sponsored by the Singer Sewing Machine Company, aired on April 24, 1967 on CBS.

Alpert's style achieved enormous popularity with the national exposure The Clark Gum Company gave to one of his recordings in 1964, a Sol Lake number titled "The Mexican Shuffle" (which was retitled "The Teaberry Shuffle" for the television advertisements). In 1965, Alpert released two albums, Whipped Cream & Other Delightsand Going PlacesWhipped Cream sold over 6 million copies in the United States. The album cover featured model Dolores Erickson wearing only what appeared to be whipped cream. In reality, Erickson was wearing a white blanket over which were scattered artfully-placed daubs of shaving cream—real whipped cream would have melted under the heat of the studio lights (although the cream on her finger was real). In concerts, when about to play the song, Alpert would tell the audience, "Sorry, we can't play the cover for you." The art was parodied by several groups including one-time A&M band Soul Asylum and by comedian Pat Cooper for his albumSpaghetti Sauce and Other Delights. The singles included the title cut, "Lollipops and Roses", and "A Taste of Honey". The latter won a Grammy Award for Record of the Year. Going Places produced four more singles: "Tijuana Taxi", "Spanish Flea", "Third Man Theme", and "Zorba the Greek". "Tijuana Taxi" and "Spanish Flea" would be used in the 1966 Academy Award-winning animated short A Herb Alpert and the Tijuana Brass Double Feature.

The Brass covered the Bert Kaempfert tune "Happy Trumpeter", retitling it "Magic Trumpet". Alpert's rendition contained a bar that coincided with a Schlitz beer tune, "When you're out of Schlitz, you're out of beer." ("The Maltese Melody" was another Alpert cover of a Kaempfert original.) Another commercial use was a tune called "El Garbanzo", which was featured in Sunoco ads ("They're movin', they're movin', people in the know, they're movin' to Sunoco").

In 1967, the Tijuana Brass performed the title cut to the first movie version of Casino Royale.

Many of the tracks from Whipped Cream and Going Places received a great deal of airplay; they are frequently used as incidental music on The Dating Game, notably the tracks Whipped CreamSpanish Flea, and Lollipops and Roses. Despite the popularity of his singles, Alpert's albums outsold and outperformed them on the charts.

Alpert and the Tijuana Brass won six Grammy Awards. Fifteen of their albums won gold discs, and fourteen won platinum discs. In 1966 over 13 million Alpert recordings were sold, outselling the Beatles. That same year, the Guinness Book of World Records recognized that Alpert set a new record by placing five albums simultaneously in the Top 20 on the Billboard Pop Album chart, an accomplishment that has never been repeated. In April of that year, four of those albums were in the Top 10, simultaneously.

Alpert's only No. 1 single during this period, and the first No. 1 hit for his A&M label, was a solo effort: "This Guy's in Love with You" (written by Burt Bacharach and Hal David), featuring a rare vocal.[13][14] Alpert sang it to his first wife in a 1968 CBS Television special titled Beat of the Brass. The sequence was filmed on the beach inMalibu. The song was not intended to be released, but after it was used in the television special, allegedly thousands of telephone calls to CBS asking about it convinced Alpert to release it as a single, two days after the show aired.[15] Although Alpert's vocal skills and range were limited, the song's unchallenging technical demands suited him.[16] The single debuted in May 1968, topped the national chart for four weeks and ranked among the year's biggest hits. Initially regarded by the critical cognoscenti and 'hip' music-lovers of the day as strictly an easy-listening chart hit, Alpert's unusually expressive recording of "This Guy's in Love with You" now enjoys appeal well beyond the so-called mainstream. In 1996 at London's Royal Festival HallNoel Gallagher (of British rock band Oasis) performed the song with Burt Bacharach.

Post-Brass musical career[edit]Edit

Alpert disbanded the Tijuana Brass in 1969, then released another album by the group in 1971. In 1973, with some of the original Tijuana Brass members and some new members, he formed a group called Herb Alpert and the T.J.B. This new version of the Brass released two albums in 1974 and 1975 and toured. Alpert reconvened a third version of the Brass in 1984 after being invited to perform for the Olympic Games athletes at the Los Angeles Summer Games. The invitation led to the Bullishalbum and tour.

In the 1970s, 1980s, and 1990s, Alpert enjoyed a successful solo career. He had his biggest instrumental hit, "Rise" (from the album of the same name), which went to No. 1 in October 1979 and won a Grammy Award, and was later sampled in the 1997 No. 1 rap song, "Hypnotize", by late rapper Notorious B.I.G. Both "Rise" and "Hypnotize" were written by Alpert's nephew, Randy Badazz Alpert and his friend Andy Armer. "Rise" made Alpert the only artist ever to hit No. 1 on the Billboard Pop Singles chart with both a vocal piece and an instrumental piece. Another Randy Badazz / Andy Armer song, "Rotation", hit No. 30 on the Billboard Pop Singles chart. The song "Route 101" off the Fandango album peaked at No. 37 on the Billboard Pop Singles chart in August 1982. In 1987, Alpert branched out successfully to theR&B world with the hit album, Keep Your Eye on Me, teaming up with producers Jimmy Jam and Terry Lewis on "Diamonds" and "Making Love In the Rain" featuring vocals by Janet Jackson and Lisa Keith.

Alpert performed "The Star-Spangled Banner" prior to Super Bowl XXII in San DiegoCalifornia in January 1988. It was the last non-vocal rendition of the national anthem at the Super Bowl to date.

He continues to be a guest artist for artists including Gato BarbieriRita CoolidgeJim BrickmanBrian Culbertson, and David Lanz, and in 1985, Alpert performed the trumpet solo on the song "Rat In Mi Kitchen" from the album of the same name by English reggae band and A&M recording artists UB40. Apart from the reissues, theChristmas Album continues to be available every year during the holiday season. On Sérgio Mendes' 2008 album Encanto, Alpert performed trumpet solos backing lead vocals by his wife on the song "Dreamer". It marked the first time Alpert, Mendes, and Hall had performed together on the same song. Most recently, Alpert and his wife (Lani Hall) signed with Concord Records and released a new (live) album in the summer of 2009, Anything Goes, which was Alpert's first release of new material since 1999's Herb Alpert and Colors.[17] A new studio album by Alpert and Hall, I Feel You, was released in February 2011. Both albums feature tight jazz renditions of pop classics along with a handful of original compositions. In 2013, he released a new album, Steppin' Out, which won a Grammy for Best Pop Instrumental Album.[18]

A&M Records and Almo Sounds[edit]Edit

From 1962 through 1992 Alpert signed artists to A&M Records and produced records. He discovered the West Coast band We Five. Among the notable artists he worked with personally are Chris Montez, The CarpentersSérgio Mendes and Brasil '66Bill Medley, Lani Hall (Alpert's second and current wife), Liza Minnelli and Janet Jackson (featured vocalist on his 1987 hit single "Diamonds"). These working relationships allowed Alpert to place singles in the Top 10 in three different decades (1960s, 1970s, and 1980s).

Alpert and A&M Records partner Jerry Moss both agreed in 1987 to sell A&M to PolyGram Records for a reported $500 million. Both would continue to manage the label until 1993, when they left because of frustrations with PolyGram's constant pressure to force the label to fit into its corporate culture. Alpert and Moss then expanded their Almo Sounds music publishing company to produce records as well, primarily as a vehicle for Alpert's music. Almo Sounds imitates the former company culture embraced by Alpert and Moss when they first started A&M.

In 2000, Alpert acquired the rights to his music from Universal Music (current owners of A&M Records) in a legal settlement and began remastering his albums forcompact disc reissue. In 2005, Shout! Factory began distributing digitally remastered versions of Alpert's A&M output. The reissues included all of the pre-1969 albums, 1979's Rise, and also included a new album, Lost Treasures, consisting of unreleased material from Alpert's Tijuana Brass years. In the spring of 2006, a remixed version of the Whipped Cream album, entitled Whipped Cream and Other Delights: Re-Whipped was released and climbed to No. 5 on the Billboard Contemporary Jazz chart.

In 2012, Shout! Factory re-released 1982's Fandango on CD. In 2013, Alpert launched a new official website,, where he has finally made his entire catalog available, as well as material from his wife Lani Hall.

Visual arts[edit]Edit

Alpert has a second career as an abstract expressionist painter and sculptor with group and solo exhibitions around the United States and Europe. The sculpture exhibition "Herb Alpert: Black Totems", on display at ACE Gallery, Beverly Hills, February through September 2010, brought media attention to his visual work.[19] His 2013 exhibition in exhibition Santa Monica, California included both abstract paintings and large totemlike sculptures.[20]

Awards and honors[edit]Edit

Alpert and Moss received a Grammy Trustees Award in 1997 for their lifetime achievements in the recording industry as executives and the Grammy Lifetime Achievement Award in 2007.

[2]Alpert being awarded the National Medal of Arts by President Obama in 2013

For his contribution to the recording industry, Alpert has a star on the Hollywood Walk of Fame at 6929 Hollywood Blvd. Moss also has a star on the Walk of Fame. Alpert and Moss were also inducted into the Rock and Roll Hall of Fame on March 13, 2006 as non-performer lifetime achievers for their work at A&M.

Alpert has worked as a Broadway theatre producer, with his production of Tony Kushner's Angels in America winning a Tony Award.

Alpert was awarded one of the 2012 National Medal of Arts awards by President and Mrs. Obama on Wednesday, July 10, 2013, in the White House's East Room.[21]

Alpert won a Grammy Award on January 26, 2014 for Best Pop Instrumental Album for his work on Steppin' Out.

Charitable activities[edit]Edit

[3]The Herb Alpert School of Music at CalArts

In the 1980s Alpert created The Herb Alpert Foundation and the Alpert Awards in the Arts with The California Institute of the Arts (CalArts).[22] The Foundation supports youth and arts education as well as environmental issues and helps fund the PBS series Bill Moyers on Faith and Reason and later Moyers & Company. Alpert and his wife donated $30 million toUniversity of California, Los Angeles in 2007 to form and endow the UCLA Herb Alpert School of Music as part of the restructured UCLA School of the Arts and Architecture. He gave $24 million, which included $15 million from April 2008, toCalArts for its music curricula, and provided funding for the culture jamming activists The Yes Men.[23]

Personal life[edit]Edit

Since 1974, Alpert has been married to recording artist Lani Hall, who is best known as one of the singers of the Sérgio Mendes band Brasil '66. They have one daughter, actress Aria Alpert.

He was previously married to Sharon Mae Lubin from 1956 to 1971, but they divorced. They had two children together: daughter Eden and son Dore.[4]

Cultural references and media attention[edit]Edit

Alpert was referenced in the second show of the third season of Get Smart where one of the code signals between Maxwell Smart and his contact was "Herb Alpert takes trumpet lessons from Guy Lombardo." Also, a fifth-season episode parodied the entire group as Max and 99 sought to unmask "Herb Talbot and His Tijuana Tin" as KAOS spies.

The phenomenal popularity of the Tijuana Brass in the 1960s spawned countless imitation groups on cheaply-produced drugstore records, such as the Mexicali Brass, Mariachi Brass, Guadalajara Brass, Bullfight Brass, Pert Lapert and his Iguana Brass, etc. and several comic parodies as well, including the Frivolous Five's "Sour Cream and Other Delights", Bob Booker and George Foster's production "Al Tijuana's Jewish Brass", and David Seville and the Chipmunks' "Sorry About That, Herb!"

In the music video for Jeff Beck's 1985 single "Ambitious," directed by Jim Yukich, which depicts an array of real-life celebrities and lookalikes auditioning to perform with Beck, Alpert appears at the very end, rushing to the casting director's table and asking, "Am I too late?"

On 17 September 2010 the TV documentary "Legends: Herb Alpert – Tijuana Brass and Other Delights" premiered on BBC 4.[24]

Hit singles[edit]Edit

This section needs to be expanded with Canadian chart peaks
Hit singles of Herb Alpert
Year Single B-side Chart positions
U.S. [ U.S.


[ U.S.


UK[25] AU
1962 "The Lonely Bull" "Acapulco 1922" 6 22 1
1963 "Marching Thru Madrid" 96 42
"Struttin' with Maria" 102
"America" 25
1964 "Mexican Drummer Man" "The Great Manolete (La Virgen de la Macarena)" 77 19
"The Mexican Shuffle" "Numero Cinco" 85 19 36
1965 "Whipped Cream" "Las Mananitas" 68 13 99
"Mae" "El Garbanzo" 116 26
"Peanuts" "El Garbanzo" 81
"A Taste of Honey" 7 1 79
"3rd Man Theme" 47 7 90
"Zorba the Greek" 11 2 32
"Tijuana Taxi" 38 9 37 32
1966 "What Now My Love" 24 2 28
"Spanish Flea" 27 4 3 28
"The Work Song" "Plucky" 18 2 25
"Flamingo" "So What's New?" 28 5 30
"Mame" "Our Day Will Come" 19 2 51
1967 "Wade in the Water" "Mexican Road Race" 37 5
"Casino Royale" "The Wall Street Rag" 27 1 27 14
"The Happening" "Town Without Pity" 32 4 51
"A Banda (Ah-Bahnda)" "Miss Frenchy Brown" 35 1 33
1968 "Carmen" "Love So Fine" 51 3 40
"Cabaret" 72 13 99
"Slick" 119 36
"This Guy's in Love with You" "A Quiet Tear (Lagrima Quieta)" 1 1 3 1
"To Wait for Love" "Bud" 51 2 44
"My Favorite Things" "The Christmas Song" 45 7
1969 "Zazueira" "Treasure of San Miguel" 78 9 79
"Without Her" "Sandbox" 63 5 36 75
"Ob La Di Ob La Da" "Girl Talk" 118
"You Are My Life" "Good Morning, Mr. Sunshine" 109 34
1970 "The Maltese Melody" "Country Lake" 108 14
"Jerusalem" "Strike Up the Band" 74 6 42
1971 "Summertime" "Hurt So Bad" 114 28
1973 "Last Tango in Paris" "Fire and Rain" 77 22
1974 "Fox Hunt" "I Can't Go on Living, Baby, Without You" 84 14
"Save the Sunlight" "Your Smile, the Song Begins" 13
1975 "Coney Island" "Ratatouille" 19
"El Bimbo" "Catfish" 28
1978 "Skokiaan" (with Hugh Masekela) "African Summer" 87
1979 "Rise" "Aranjuez" 1 1 4 13 19
"Rotation" "Angelina" 30 23 20 46
1980 "Street Life" "1980" 104 41 65
"Beyond" "Keep It Going" 50 39 44
"Kamali" "Interlude (For Erica)" 64
1981 "Come What May" (with Lani Hall) "We Could Be Flying" 43
"Magic Man" "Fantasy Island" 79 22 37
"Manhattan Melody" "You Smile, the Song Begins" 74
1982 "Route 101" "Angel" 37 4
"Fandango" "Coco Loco" 26
1983 "Garden Party" "Oriental Eyes" 81 14 77
"Red Hot" "Sundown" 77
1984 "Come What May" (with Lani Hall) (re-issue) 32
"Bullish" "Oriental Eyes" 90 22 52
1985 "8 Ball" "Lady Love" 73
1987 "Keep Your Eye on Me" "Our Song" 46 3 19
"Diamonds" (with Janet Jackson and Lisa Keith) "African Flame" 5 1 27 47
"Making Love in the Rain" (with Lisa Keith and Janet Jackson) "Rocket to the Moon" 35 21 7
1989 "3 O'Clock Jump" "Kalimba" 59
1991 "North on South St." 40


(All albums are on A&M Records and are listed with the original catalog numbers, unless otherwise indicated)

*The Lonely Bull (1962) LP-101 (mono)/101S (stereo)
  • Volume 2 (1963) LP-103/SP-103
  • South of the Border (1964) LP-108/SP-108
  • Whipped Cream & Other Delights (1965) LP-110/SP-4110
  • Going Places (1965) LP-112/SP-4112
  • What Now My Love (1966) LP-114/SP-4114
  • S.R.O. (1966) LP-119/SP-4119
  • Sounds Like... (1967) LP-124/SP-4124
  • Herb Alpert's Ninth (1967) LP-134/SP-4134
  • The Beat of the Brass (1968) LP 146/SP-4146
  • Christmas Album (1968) SP-4166; reissued as SP-3113
  • Warm (1969) SP-4190
  • The Brass Are Comin' (1969) SP-4228
  • Greatest Hits (compilation) (1970) SP-4245
  • Summertime (1971) SP-4314
  • Solid Brass (compilation) (1972) SP-4341
  • Foursider (compilation) (1973) SP-3521
  • You Smile - The Song Begins (1974) SP-3620
  • Coney Island (1975) SP-4521
  • Just You and Me (1976) SP-4591
  • Greatest Hits Vol. 2 (compilation) (1977) SP-4627
  • Herb Alpert/Hugh Masekela (1978) Horizon/A&M SP-728
  • Main Event Live! (1978) SP-4727
  • Rise (1979) SP-4790; reissued as SP-3714
  • Beyond (1980) SP-3717
  • Magic Man (1981) SP-3728
  • Fandango (1982) SP-3731/AyM Discos SP-30001 (Latin market counterpart to A&M SP-3731)
  • Blow Your Own Horn (1983) SP-4949
  • Noche De Amor (1983) AyM Discos SP-37006 (Latin market counterpart to A&M SP-4949)
  • Bullish (1984) SP-5022
  • Bravio (1984) AyM Discos SP-37009 (Latin market counterpart to A&M SP-5022)
  • Wild Romance (1985) SP-5082
  • Classics Volume 1 (TJB compilation) (1986) CD-2501
  • Classics Volume 20 (solo compilation) (1987) CD-2518
  • Keep Your Eye on Me (1987) SP-5125
  • Under a Spanish Moon (1988) SP-5209
  • My Abstract Heart (1989) SP-5273
  • North on South St. (1991) 75021 5345-2
  • The Very Best Of Herb Alpert (compilation of Tijuana Brass and solo material) (1991)A&M/PolyGram 82839 7165/2
  • Midnight Sun (1992) 75021 5391-2
  • Second Wind (1996) Almo Sounds AMSD 80005
  • Passion Dance (1997) Almo Sounds AMSD 80014
  • Colors (1999) Almo Sounds AMSD 80025
  • Definitive Hits (compilation of Tijuana Brass and solo material) (2001) A&M/Universal 06949 0886/2
  • Lost Treasures (2005) Shout! Factory
  • Whipped Cream & Other Delights Rewhipped (2006) Shout! Factory
  • Rise (reissue) (2007) Shout! Factory
  • Anything Goes (& Lani Hall) (2009) Concord Jazz CJA-31441-02
  • I Feel You (& Lani Hall) (2011) Concord Jazz 088072327573
  • Steppin' Out (2013) Shout! Factory
  • In The Mood (2014) Shout! Factory


Herb Alpert's compositions include:

*"A Quiet Tear (Lagrima Quieta)"
  • "Acapulco 1922"
  • "Struttin' With Maria"
  • "Tijuana Sauerkraut"
  • "Sugar Cane"
  • "Side Steppin'"
  • "Rendezvous"
  • "Drivin' Home"
  • "Sneakin' In"
  • "Behind the Rain"
  • "1980"
  • "Slick"
  • "Plucky"
  • "Bean Bag"
  • "For Carlos"
  • "T.K.O."
  • "Passion Dance"
  • "Slinky"
  • "Apasionado" with Stan Getz and Eddie Del Barrio
  • "Carmine"
  • "You Smile-The Song Begins"
  • "Make a Wish"
  • "Love Without Words"
  • "Until We Meet Again"
  • "Our Song"
  • "Cat Man Do"
  • "Life Is My Song"
  • "North On South St."
  • "Rocket to The Moon"
  • "Stormy Sunday"
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